Privately held and for-profit
The applying company cannot be controlled by a publicly traded company.
2027 eligibility
Is your brand
eligible?
Consumer 300 is for privately held U.S. companies that own and grow physical consumer brands.
The starting criteria
Five things to check.
U.S.-headquartered
The inaugural edition covers companies headquartered in the United States.
Own your consumer brands
At least 50% of company revenue must come from physical consumer brands the company owns.
$2 million or more in revenue
At least $2 million in the most recent completed 12-month period.
At least 12 months of commercial history
The company needs at least 12 months of operating history by December 31, 2026. Qualifying younger companies enter the separate Breakout Brand track.
Outside the ranking
Who this is not designed for.
Agencies, software and pure service businesses, third-party resellers, distributors without owned brands, logistics providers and manufacturers primarily producing for others are outside the inaugural ranking.
Submitting an application does not guarantee selection. MDS membership is not required.
The inaugural 2027 list