Established Brand of the Year
The highest-ranked honoree in the established-company track, measured by percentage revenue growth across comparable FY2023 and FY2026 figures.
The inaugural awards / 2027
The Consumer 300
awards.
A place on the list recognizes your growth. Awards recognize the honorees leading their growth track, sales channel or product category.
Growth-track winners
Two tracks. A winner in each.
Breakout Brand of the Year
The highest-ranked honoree in the Breakout Brands track for qualifying younger companies, measured by growth in the most recent six months compared with the preceding six months.
The tracks use different reporting periods and have separate winners. Six-month and three-year growth scores are not combined into one competition. Read the ranking methodology.
Planned channel awards
Recognizing how brands grow.
DTC Brand of the Year
Recognizes a leading honoree whose business is focused on direct-to-consumer sales through its own stores and websites.
Amazon Brand of the Year
Recognizes a leading honoree whose business is focused on Amazon, including its U.S. and international marketplaces.
TikTok Shop Breakthrough Award
An emerging-channel award for a honoree showing exceptional sales momentum on TikTok Shop. TikTok does not need to be the brand’s largest source of revenue.
This award recognizes progress on a channel. It is separate from the Breakout Brands track for younger companies.
Final channel eligibility, measurement periods and judging criteria will be published before judging begins. Applicants may be asked for additional channel data to support award consideration.
Planned product-category awards
Leaders in their category.
We plan to name a Category Brand of the Year in the strongest four or five product categories. The starting categories for the inaugural edition are:
Health & Wellness
Including supplements.
Beauty & Personal Care
Beauty, skincare and personal care.
Home & Kitchen
Home, kitchen and household products.
Pet
Products for pets and their owners.
Baby & Kids
Baby and children’s products.
The entry pool shapes the categories.
One winner is planned for each confirmed category. Categories are reviewed each year and may be added, combined or deferred based on the number and mix of qualified entries.
A meaningful comparison needs enough eligible brands. Final categories, category definitions and minimum eligible entry counts will be published before judging begins.
How winners are chosen
Recognition starts with the evidence.
From the honoree pool
Award winners are selected from eligible Consumer 300 honorees. The list recognizes up to 300 brands; awards recognize a smaller group within it.
Clear criteria for each award
Growth-track awards follow the final ranking within each track. Channel and product-category awards are separate distinctions, selected using criteria and comparable measurement periods published in advance. They do not change the overall ranking.
Committee review
The Independent Council advises on close calls under published rules and requires conflicted members to step out. The accounting partner checks revenue evidence. Finalists may be asked to substantiate channel or category information. Baseline evidence checks and the deeper-review requirement for the highest-ranked quartile apply.
Recognition at the gala
Winners will be recognized through Consumer 300 and celebrated at the gala. An award cannot be purchased through sponsorship or attendance. Winners receive recognition whether or not they buy a gala ticket. MDS membership, application fees and verification purchases add no judging points.
These are the planned award groups for the inaugural edition. Final categories and criteria will be confirmed before judging. No award winners have been announced. Read the independence and evidence standards.
Alongside the ranking
Ten Council Picks.
Ten editorial selections from the verified Top 100, curated by the Independent Council. Each pick carries a reason and does not change the numerical ranking.
How the council chooses its picks